What does an Investment Manager do??To put it simply, an investment manager invests the funds of his/her clients in the stock market. This requires handling and reporting large amounts of client, account and performance data, in addition to necessary regulatory and other documents. Organizing and tracking this data and documents can be a challenge without right systems in place. Onboarding a new client also requires a great deal of due diligence questionnaires and certifications. Imagine doing all this through emails and scanned PDFs. There is a better way.  

A cloud CRM software, with online questionnaires and certifications can solve this problem. Such a solution will help with organizing the client data and to keep it error free. Client data and documents can be arranged in a structured manner and be easily found with powerful searches. Also add an Investor Portal to this mix and the communication takes full circle. This allows the fund manager to report performance data and monthly statements to clients. All due diligence documents and certifications can be published and electronically completed using the secure Investor Portal. 

Without proper training and prescribed usage, any software solution can lead to problems. However, a well-designed CRM can minimize these problems. They are designed ground up with end-user in mind and requires very little training.  

There are several CRM features that are key to a streamlined investment firm.? 

• A versatile Contact management framework is the foundation of any CRM. Seamless integration of all communication with the contact is paramount.
• Lead and Opportunity management are fundamental features that help with filtering out noise in the new client acquisition process. A customizable opportunity pipeline simplifies how a new client is brought on board.  
• Onboarding new clients need significant due diligence and regulatory activity. A well-defined process for handling electronic certifications and questionnaires is an important CRM feature. 
• Meetings and Tasks should be part of core functionality. An easy way to schedule, track and be reminded of these events are critical for CRM users. 

• Document management options allow users to organize all current and historical files in a central repository with access control.?? 
• Contact, Lead, Opportunity and Client segmentation is another important feature. Naturally, all contact or client interactions can be targeted at various segments and the CRM should provide an easy way to capture that. 
• The consistent, intuitive and user-friendly user interface, with multi-browser and multi-device compatibility. 

So, a CRM solution is highly desirable for an investment manager to manage and continually maintain their customer relationship.??? 

Nexgen CRM is a cloud-based solution to improve the user’s customer base by maintaining and managing customer relationships effectively. Standard features built in to Nexgen CRM are communication management, lead management, contact management, calendars with alerts and notifications, customer database segmentation, document management, opportunity management, sales pipelines and?interaction tracking. Nexgen?CRM is specifically designed for the financial industry. If you are looking to improve customer relationship and gain better control over new client acquisition, then Nexgen CRM is the right option for you.?